The client wanted 2 videos: 1. a video to show potential clients who they were and what made them unique. 2. A second video to show clients what to expect during surgery.
The first video was more traditional (interview and B-roll), for the second video, WK Studios decided to recreate the actual experience of a person who was arriving and prepping for surgery. The goal was to show the facility, meet the Doctors and get comfortable with the process prior to arriving. This would help potential clients know what to expect beforehand and put their minds at ease. It has proved very effective for the intended audience and has accomplished the client’s goals.