With the end of the year looming, many companies like yours have started thinking about and planning their 2020 marketing budgets. Smart companies know that video is an essential component in that plan, but what kind of video?
Brand stories, testimonial videos, product videos, advertisements, social media videos — they all have a place in a successful campaign, but corporations that use branded narratives to create stories are ahead of the curve. They’re capitalizing on emerging studies that scientifically prove that stories stick with viewers and cause chemical reactions in the brain such as dopamine, oxytocin and endorphins. These emotion causing chemicals are then carried into the customers’ experience with all your other marketing. Social media videos take on new power when used in conjunction with narrative video.
At WK Studios, we believe video has the power to merge your brand with emotions. Viewers remember the emotion they felt long after the information has been forgotten. Creating video campaigns that evoke emotion in customers will stick with them long after the initial viewing. While we believe that all video is powerful. History, life experience and neuroscience teach us that storytelling videos are the most effective.
Budgeting for Video Marketing Campaigns
A solid video production company will offer to produce a social media campaign while also filming your corporate video content. By combining the two projects, film sessions can often be minimized in many cases. This helps reduce costs for your agency, corporation or non-profit.
Social Media Videos
Video helps you engage your audience on social channels and many of these platforms prioritize video in their listing algorithms, resulting in better organic reach. Users have come to expect social videos with great lighting, optimal sound and professional production value. Your social videos on each platform should align with the same overall brand narrative. From videos in your Instagram story to the video ads you create on Facebook, brands should be consistent and take advantage of as many platforms as possible.
Make Your Video Dollars Go the Extra Mile
In planning your marketing budget for 2020, the idea of creating a corporate video, testimonial videos as well as a full schedule of social videos may seem daunting at first. Finding room in the budget for all types of video marketing doesn’t have to be expensive or exhaustive to be successful. In many cases, filming sessions can be combined when you select the right video production company to create a variety of videos for your marketing campaigns.
Packaging your video projects helps increase brand consistency throughout your marketing campaigns. An experienced and savvy video production company has the capability to produce a social media campaign while also filming video content for a brand narrative or other corporate videos. Blending these projects can reduce costs for you by using clips from a single filming session to create multiple, cohesive videos for your brand.
Create Corporate and Social Media Videos in 2020
WK Studios offers video marketing packages to deliver video content with an emotional impact. We have more than 20 years of experience in the PNW creating in the visual language of film and video production. Our team uses our skills to engage your audience and create an emotional response to your brand. We use the “Hollywood” or Lean Model, meaning we hire the absolute best crew for your specific project and brand narrative. You don’t pay for the staff you don’t need.
Contact us today to receive a quote for a customized corporate and social video package. We look forward to learning more about your brand story.
Brent, Director of Operations at WK Studios, currently lives in Bend, Oregon, with his wife Stephanie and two sons Micah and Ezra.