How a Social Media Video Makes Your Profile Stand Out

If you stop your social scrolling to watch an interesting video, you’re certainly not alone. In fact, Social Media Today shows that “82% of all consumer internet traffic will come from online videos by 2022.” And when social sites like Instagram and Facebook started rolling out auto-play features on these videos, it was a game-changer for marketers. Overall, social media video helps your profile stand out through building brand trust, generating leads, and increasing brand awareness.


Why create a social media video? 

Before we detail the benefits, let’s talk stats. Social media video is admittedly more time consuming than static imagery to produce, but the impact outweighs any setbacks. In fact, “video[s] on social media get three times the number of inbound links than plain text posts.” What’s more, videos also generate 1,200 percent more shares. This is in part due to the viral and shareable nature of video, as well as its ability to engage an audience. 

For those wondering what’s behind the numbers, social media video has some incredible benefits for your brand


Building trust 

When it comes to building trust, sometimes people need to see something to believe it. Video can help give your consumers more confidence to purchase, but it can also create a long-term relationship with them. Especially if your videos are emotionally relevant.  


Lead generation

Social videos are, by nature, very engaging. And this engagement can help to generate leads and connect with your audience. Not to mention the viral and shareable nature of videos, which can lead to more sales and exposure. 


Brand awareness

Brand awareness is often a massive hurdle that marketers must overcome. With consumers viewing thousands of ads a day, your brand needs to stand out. Social media video increases brand awareness by delivering positive ad recall and helping users understand your brand better. And this awareness brings them one step closer to brand loyalty. 


The value of social 

Social media campaigns should help your profile stand out, tell your brand story well, and give you the returns you need. Many video partners don’t take into consideration optimizing your ROI and, instead, only focus on the quality of the content. One effective way to get more value in your social content is to plan ahead and minimize the number of film sessions needed. You can do this by creating a shot list for the upcoming month, quarter, or year and working with your video partner to reduce the number of filming sessions to capture them. 

Another way to get more mileage out of your video production budget is to combine it with a larger project. For instance, if your company is already investing in a larger scale video project like a branding or explainer video, your production team can add a social campaign to the project for a reduced rate. Especially if you do your homework ahead of time to allow the shots to be captured the same window as the principal project. These shots not only save you time and money but keep your social campaigns consistent with what your followers are seeing in your brand videos. 


Let’s get started 

Pictures are worth 1,000 words, but videos encapsulate emotion. And there’s no denying that branded social media video makes your profile stand out. If you don’t have access to a video production team driven to provide ROI in addition to quality, feel free to reach out to WK Studios. Even if we’re not the best fit, we’d be happy to help guide you in the right direction. Let’s talk

Video Marketing

Reach the Right Customers with Targeted Video Distribution

Too many video production companies eagerly sign on the dotted line to produce a 50K video project and then wipe their hands clean after the video is exported. At WK Studios, we understand that a video alone without viewers is a liability and not an asset. Our clients expect ROI from their video projects that they can proudly take back to the C-levels at their companies.

We know that the best video production companies have suggestions and better yet, offer video distribution options for their clients’ videos to ensure that the video reaches not just AN audience, but is targeted to reach the exact audience the client needs. Moving into 2020, there are a number of targeted video distribution channels and the right production company can help you reach the right audience.

Video Distribution Channels

These days, every social media site has its own native video platform. Choosing the correct channel makes a big difference in reaching the right audience. For example, if you want to reach other businesses, sharing video content on LinkedIn can make more sense for certain B2B content. B2C product videos may do better on Facebook or Instagram, depending on what you’re selling and who you’re selling to. The right video production company can assist you in choosing the right video distribution channel for your content.

Social Video Distribution — Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Reddit, & TikTok… there are ample social media platforms to choose from to deliver your video content to the right audience.

Video Streaming Services — Video streaming services have created a wide distribution channel for video content. Find the right video distribution source — from commercial video ads on Hulu and YouTube to getting your documentary streaming on Netflix.

Online Video Distribution — From embedding your video content on your website to including it in email newsletters and blog posts, a robust online distribution strategy is key.

Cable and Network Television — While it may seem like streaming has taken over television, people still watch traditional television. Whether you’re running a local, regional or national advertising campaign, targeting the channels and programs watched by your target audience still attains an enviable reach and drives conversions.

Public Relations — Sometimes getting your video in front of the right audience takes partnering with the right social media influencer or the right online news article. Public relations may help your video gain traction depending on your brand and business goals.

Video Ad Targeting

Social media and paid display advertising make it easy to target the right audience for your video project. Facebook and Instagram allow you to target demographics, behaviors, interests and life events, which makes reaching people who like similar products or services more achievable than traditional advertising. Social media advertising allows you to target a narrow audience with interests and behaviors similar to those who have purchased your products or services in the past. Facebook offers dynamic targeting options including Lookalike Audiences. You create a source audience, which could be based on a website retargeting list, for example. Facebook then analyzes the behavior of the source audience and creates a persona that identifies similar users on its platforms (including Instagram!).

YouTube is now the second-largest search engine in the world, only dwarfed by Google. Targeting an audience on YouTube allows your content to appear in channels and videos where people are talking about things related to your business. Social media advertising offers businesses a great way to target specific audiences and introduce your brand through video advertising.

Meet Customers Where They Want to Connect

The right video production company for your brand knows the ins and outs of video distribution and audience targeting. At WK Studios, we help out clients reach people where they want to be connected with, be it through social media, traditional TV commercials, episodic web content or online streaming services. We won’t just wash our hands clean after the final export of your video. Choose to have us assist in your video distribution strategy and watch as your ROI grows. Finding the right audience makes all the difference in a video distribution strategy.

Brent Dolan

Brent, Director of Operations at WK Studios, currently lives in Bend, Oregon, with his wife Stephanie and two sons Micah and Ezra.

Marketing Video Marketing

Combine Corporate and Social Video Filming to Reduce Costs

With the end of the year looming, many companies like yours have started thinking about and planning their 2020 marketing budgets. Smart companies know that video is an essential component in that plan, but what kind of video?

Brand stories, testimonial videos, product videos, advertisements, social media videos — they all have a place in a successful campaign, but corporations that use branded narratives to create stories are ahead of the curve. They’re capitalizing on emerging studies that scientifically prove that stories stick with viewers and cause chemical reactions in the brain such as dopamine, oxytocin and endorphins. These emotion causing chemicals are then carried into the customers’ experience with all your other marketing. Social media videos take on new power when used in conjunction with narrative video.

At WK Studios, we believe video has the power to merge your brand with emotions. Viewers remember the emotion they felt long after the information has been forgotten. Creating video campaigns that evoke emotion in customers will stick with them long after the initial viewing. While we believe that all video is powerful. History, life experience and neuroscience teach us that storytelling videos are the most effective.

Budgeting for Video Marketing Campaigns

A solid video production company will offer to produce a social media campaign while also filming your corporate video content. By combining the two projects, film sessions can often be minimized in many cases. This helps reduce costs for your agency, corporation or non-profit.

Social Media Videos

Video helps you engage your audience on social channels and many of these platforms prioritize video in their listing algorithms, resulting in better organic reach. Users have come to expect social videos with great lighting, optimal sound and professional production value. Your social videos on each platform should align with the same overall brand narrative. From videos in your Instagram story to the video ads you create on Facebook, brands should be consistent and take advantage of as many platforms as possible.

Make Your Video Dollars Go the Extra Mile

In planning your marketing budget for 2020, the idea of creating a corporate video, testimonial videos as well as a full schedule of social videos may seem daunting at first. Finding room in the budget for all types of video marketing doesn’t have to be expensive or exhaustive to be successful. In many cases, filming sessions can be combined when you select the right video production company to create a variety of videos for your marketing campaigns.

Packaging your video projects helps increase brand consistency throughout your marketing campaigns. An experienced and savvy video production company has the capability to produce a social media campaign while also filming video content for a brand narrative or other corporate videos. Blending these projects can reduce costs for you by using clips from a single filming session to create multiple, cohesive videos for your brand.

Create Corporate and Social Media Videos in 2020

WK Studios offers video marketing packages to deliver video content with an emotional impact. We have more than 20 years of experience in the PNW creating in the visual language of film and video production. Our team uses our skills to engage your audience and create an emotional response to your brand. We use the “Hollywood” or Lean Model, meaning we hire the absolute best crew for your specific project and brand narrative. You don’t pay for the staff you don’t need.

Contact us today to receive a quote for a customized corporate and social video package. We look forward to learning more about your brand story.

Brent Dolan

Brent, Director of Operations at WK Studios, currently lives in Bend, Oregon, with his wife Stephanie and two sons Micah and Ezra.

Branding Filmmaking Marketing Video Marketing

A Video Content Marketing Roadmap

How to make your video content marketing relevant and searchable

You want your video and webpage to rank in SEO, right? Video is taking over the world of branding and marketing.  It’s also playing a much bigger role in SEO results than ever before. The problem is, the landscape is changing so fast, if you’re not working in the industry (and even if you are!), it is challenging to keep up with what are the best strategies for SEO.  This blog by Margot da Cunha does a great job of breaking down some of the most vital marketing tactics for your video content.  

I broke down Margot’s tips into a simple list for all of us who don’t have time to spend reading full-length articles and blog posts.

9 Ways to Optimize your Video Content for Search

  • Choose the right video hosting platform
    • Using YouTube & Vimeo are great if you’re just trying to get your video seen, but NOT if you want people to go to your own site
  • Create a video transcript
    • Viewers will be able to read your subtitles when their volume is off
    • Your captions will actually create more searchable text, great for SEO
  • Create an engaging thumbnail
    • Even take photos specifically for thumbnail if necessary
    • Thumbnail picture must be relevant to the main video theme
  • Video Title and Description must be engaging and relevant
  • Make sure your underlying webpage is also relevant and optimized for SEO
    • If your site is awful, there’s a good chance your video will face an uphill battle to be ranked
  • The video you want ranked highest needs to be the first video on your page
  • If possible, make the video the focus of its webpage
  • Only embed each video in one location on your website
    • Multiple locations lead to your videos competing against each other
  • Don’t only focus on SEO for your video
    • Lots of other supplemental ways to market your video: FB, Twitter, Instagram, (other social media outlets), paid video advertising, and even having your partners share it!

If you’d like to know more about how to produce engaging and SEO-friendly video content, or would just altogether rather leave it to time-tested professionals, reach us at WK Studios! We’d love to work on your next video project with you.

#videocontent #video #marketing #branding #seo #results #WKStudios

Branding Marketing

A Powerful Digital Marketing Tool

All Videos not Created Equal

By now, I’m sure you’ve heard countless reasons why video is the best form of media for digital marketing. You’ve likely been beaten down with sayings like these:

  • Video is great for driving positive SEO results
  • It leads to more conversions
  • It inspires viewer emotions
  • “A picture is worth 1,000 words, but a video has 24 pictures per second

We believe all of these points are true (but today, good quality equipment can capture way more than 24 pictures per second!). However, this information does very little to tell us how to make a great video. It also doesn’t tell us what TYPE of video is the most effective. Because of this, in future posts, we’ll continue to elaborate upon aspects that make great videos. We’ll start here with one of the most powerful video types for marketing and branding — Branded Narratives.

At WK Studios, we’ve produced all types of digital marketing videos, and have found different messages call for different video types. As a result, we’ve found Branded Narratives are unique in that they take viewers on a psychological journey. The goal is to elicit desired thoughts and emotions from its audience in such a way that guides their thought processes and behaviors to desired outcomes. For instance, videos can guide their viewers to buy products, donate to a cause, and remember a brand name or product, to name a few examples.

Branded Narrative — Video Storytelling

A Branded Narrative tells a story, and is essentially the same thing as storytelling but has a caveat. Branded Narratives tell a story with a specific brand or brands placed in the viewer’s mind. Stories have the power to fully engage viewers as few other options have. As a result, these digital marketing videos have the unique opportunity to expose their brand or product to viewers that are at this heightened level of engagement.

One aspect of Branded Narratives that make them so effective for marketing and/or branding is their versatility. Organizations with extremely different objectives can use Branded Narratives to meet their goals.

Branded Narratives in Action

One widely popular example of a Branded Narrative was created by True Move, a Thai phone company. The Wall Street Journal posted the digital marketing video to YouTube, seen here:

How to do it?

Still not completely understanding how to use stories to market your brand, product, or idea? Don’t worry, WK Studios will continue to post informative pieces to help explain the ins and outs of video and Branded Narratives. If you’d rather work with an industry expert directly, we also offer strategy consults, as well. Feel free to visit our site ( for our contact information. However, we’ll leave you with a couple of simple scenarios that we came up with to help jumpstart your creative thought processes.

Scenario 1

A non-profit organization focused on helping inner-city children with unstable living situations can choose to hire someone to produce a video that compels viewers to give. In this situation, we strategically developed a Branded Narrative to place viewers in the midst of a young girl’s story. It begins as she walks home by herself down a dark dangerous street, with boarded windows on broken-down buildings. Then she enters a home with a passed out mother and a verbally abusive, drunk adult male. Through the eyes of this young girl, the viewer can feel empathy because of the gravity of her situation. This type of fictitious story about real-life situations will compel viewers to action through giving.

Scenario 2

A Fortune 500 automaker is spending a large sum of money on brand exposure. They choose to use a production company to create a short film for potential customers. They begin their short film in the driver seat of a luxury sports vehicle. In the driver seat is a handsome, middle-aged detective staking out some suspected sex traffickers. As the detective watches, the suspects drag several young girls out of a building and into a van. He soon realizes without any backup his life could be thrown into peril if he pursues the traffickers. However, those girls may never be seen again if he doesn’t. The detective chooses to disregard his own safety and chase down the traffickers in a nail-biting high-speed chase while simultaneously showcasing the vehicle’s speed, precision, and elegant style. As you can see, this tactic engages viewers in a roller coaster of emotions. When this happens, the viewers only care that they are enjoying a great story unfold. Meanwhile, the company has strategically placed its product, brand, and message throughout the video.

Trigger Desire with Branded Narrative Video

Above are very simple examples that barely scratch the surface of what is possible with Branded Narratives. Both of these videos have characters that the viewer feels some type of emotional attachment with, and problems to be solved. Scenario 1 leaves the problem unsolved so the viewer can be compelled to help solve it by giving. Scenario 2 takes viewers on a ride as the main character saves the day, all while the company’s product is being used to capture the bad guys. Hopefully, this has helped you understand the effectiveness of storytelling within the branding and digital marketing worlds. In future posts, we’ll explain how emotions and neurotransmitters in the brain can be targeted to solicit desired responses.

If you’re in the market a production company that you can trust, who has been making videos for over 10 years, feel free to reach out to us at WK Studios!


Vimeo Page



The Definitive Word About Formal Film Training (according to me)

There’s a huge debate among filmmakers as to whether film school is necessary for this instantly available information age. If I have a question about how to key a green screen or animate a 3D bird into a scene the answer is available with a couple of clicks. Besides that, even formal filmmaking courses are now publicly available for free. (Such as this free film school from MIT).

The argument goes that since equipment and software are so accessible and information is free, this renders film school unnecessary and expensive.

As a young man just turned on to film, I was passionate about the art and craft of film and almost immediately began to work in a professional studio as a cameraman and editor.

While I didn’t attend a formal film school, my hunger for more led me to attend every film/ graphic design/ multimedia class offered by my local community college.

Here are my personal observations:

 1.  Is Film Training Necessary? – Are you disciplined?

If you are a highly motivated, disciplined type A driver personality that networks well and gets stuff done then skip film school, buy a camera, watch tutorials, network some friends and go make your film.

There are many famous examples of people who did just that:  Cristopher Nolan, Steven Spielberg, Kevin Smith, Quentin Tarantino, Robert Rodriguez, James Cameron, Akira Kurosawa are only a few of the myriad of amazing/ successful directors that never graced the film school hallways.

This was not me.  I was extremely passionate, but I was undisciplined.

Film classes forced me to read books, study, attend lectures, watch and analyze films.  They gave me filming assignments that I had to complete which were critiqued by friends who were talented and passionate about filming.  It allowed me to attend labs where film professionals (professors and staff) were there to answer my questions and advise me on my work.

Would I have spent that many hours in front of YouTube videos/ Linda/ ripple training/…  Would I have logged into the MIT film school and worked my way through it’s teaching. Probably not. My studies would have been sporadic if I did it at all. I most likely would have woken up later, played more video games, skateboarded and wasted much of my free time away.

I needed the pressure of having an assignment due or a test coming to study as intensely as I did.

2. Is film Training Necessary? – Are you good at networking?

As a young man, I was so horrible at networking that I once produced an entire monthly TV show all by myself (I filmed it, often acted in it, edited it, did sound, and color corrected)… I simply didn’t know how to meet other filmmakers and didn’t have the confidence or strength of vision to ask them to join in my cause.  Sure I learned a lot, but…

Attending film classes put me smack dab in the center of a creative community of passionate filmmakers who spent all their spare time making films. We made films for school and for fun, showed each other what we learned and shared tips and techniques. We spent hours together in labs, on set, and hanging outside of class.

Without film classes, I wouldn’t have made those connections and would have spent my days filming butterflies on flowers or birds in the park (anything that I could do alone without involving others).

3.  Still the best training- Do it

All that being said, I can honestly say that no film classes prepared me to run my own video production company.  Being in business has forced me to be disciplined and to network well.  (OK. at least a little better).

The best training has been making films day and night- having real clients. Working with those clients to meet marketing/ sales/ informational goals and tell good stories about their business or brand. We’ve learned from our mistakes and our successes: practiced on our off time and are now very motivated to learn from every and all available sources.

Would I have gotten to the same point without film classes? Probably. I just think that for me it would have taken a whole lot longer.

Filmmaking TV Show Uncategorized

Working for CBS Sports

The email came in from our website contact form just like a thousand before. ” Hello, I’m from CBS Sports, saw your website… Like to contact you about doing some filming. ”


I wrote him back. We exchanged emails two or three times and it turned out to be a legitimate job. (I have to admit that I was a little skeptical at first). He sent me a three-page special sheet highlighting everything from the format of the show to the method of delivery. I found out the budget, the needed crew and the timeline. He also sent me a long 10? 11 pages? vendor form that asked questions like, “what percentage of your budget does this job represent? ” and “list some of your previous clients”.

One of the things that surprised me is that they required the following:
A producer
A DP /camera operator
A dedicated sound tech
A PA/grip
A director

As I contacted all of these people we put together the following team:

Producer- Neal Burgess
Director/ Camera 2- Paul Powers
DP/ Camera 1- Benjamin Edwards
Sound Tech- Frank Costa
PA/Grip-  JP Schlick

The show was a reality sports show that would highlight a famous award-winning athlete and show their lifestyle. CBS had provided me with a shot list that included such things as luxury cars, iPod lists, time at the gym, etc.

We showed up on-site right at 12 the day of filming. Robert opened the door to the modest home. I was surprised. This was Robert Oberst’s multiple award-winning/record-setting strongman. He lived in a normal house and drove a nice but normal truck. The luxury car shots were out.

As we were doing the interview with this incredibly strong man, I was impressed by his humility, his intelligence and his easy-going good nature. We did some shots of him lifting and headed to the gym to get some more lifting shots. My DP immediately saw a beautiful light shining through the window which would work well for some Highlight and flares. It pays to hire a good DP /camera op as his eye can make let break the production. Unfortunately, I forgot to bring release forms and location releases. (more on that later.)

The last stop of the day was a Mongolian restaurant where Robert and his friend/fellow trainer stocked up on protein. While the rest of the shots had been somewhat set up, we decided to do this segment documentary TV style. DP, Benjamin Edwards put the camera on the ronin and “got the shot. ”

Since it was 4:30 and I had promised the crew an early quitting time I called it a day satisfied that we had done good work for 4.5 hours.

My big mistake on the day was not bringing the release forms. Because of my oversight, it took my producer another 5-6 hours of chasing down all the individuals and business owners without whose signature the show could not be aired.

Overall, CBS Sports was satisfied and it was fun to see what their editors did with the footage.



Create Something Entirely New!

If you’re in the video industry, your head is probably exploding as you try to keep up with all the latest technological advances in cameras and post software.

Just keeping up with the changes can be a full-time job in itself; much less learning how to use and implement all the new features. That’s why I think it’s important to step back from the announcements and ask ourselves two essential questions:

1. What do I want to create?

If you want to produce the next reality TV show you probably don’t need to study NUKE or look too deeply into the latest line of cinema cameras. If you have no money, but you want to create the next “Avengers”, then Nukes new non-commercial free version will make your heart dance the cha-cha. If you love post-work and controlling images then Da-Vinci Resolve 12 should definitely be on your list to download. (You get the idea.)

2. What can I do that is new/ exciting/ totally original?

If you spend your time studying the principles more than the techniques, then every new feature opens an incredible opportunity to create something entirely new… Something that has never been done before. There are combinations and uses of software that have never been tried or done before. If you know the “why” before the “how” then you can quickly see how techniques can combine in new and incredible ways.

Local Business TV Commercial Uncategorized

Why Pay More for Professional Video?

We all know you can get cheap video. From the kid on the corner who is “really into” that video stuff, to the TV station that will produce your commercial for free in exchange for selling air time, to the cookie-cutter production house online, cheap video is not that hard to find.

So the question arises, “Why should I pay more for a professional production company?” Here are a couple of our thoughts:

1.  Experience Matters:
I was once a young film student with a video camera and a laptop out selling my video services to anyone willing to pay me.  These days, I hide those projects from everyone, secretly hoping that the Internet has lost that work forever. While it was pretty good for where I was, I sincerely hope my former clients have upgraded their videos.

2. You may need to access/ modify/ find that footage later.
It costs money to back up projects and keep footage safe and organized for future access.  The fly by night production service may not be there next month, let alone next year.

3.  Video is more than moving pixels, it’s a relationship.
Good video is communication.  A well-planned video will communicate with the words, the music, the set dressing, the wardrobe, the graphics, the talents movement, the camera’s movement, and more.

Moving pixels may be enough to look good, but only a relationship with our clients allows us to really understand and communicate your brand.

4.  Your brand is Important.
This is the big one. Everything you release to the public enhances or denigrates your brand.  Video is especially powerful and should be handled with extra care.  You spend a lot of money on your logo, your website, your copywriting and your print.  Do you really want to come across as the bargain place with the cheesy videos?

Yes, professional video is an investment, but like most investments, you get out of it what you put into it… with interest.

Filmmaking Uncategorized

Video Production: How to Reach the “Next Level”

The price of entry into the video market keeps getting lower and lower.  From the Red to the 5D to the Black Magic Cinema Camera, the power to create incredible video keeps getting more and more accessible.  Heck, even the latest GoPro can film in 2.5K. Anyone with money (or a credit card) can get a pretty good camera, lens, a tripod, slider, Steadicam, and light kit.  Many creatives know someone who does logos, can whip up a website, and boom… “You’re in business”.

There are literally millions of young, creative, hopeful entrepreneurs with nice cameras and Creative Cloud subscriptions out to make a name and a profit for themselves. The question on all these creative’s minds is “how do I get to the elusive ‘Next Level'”? (and pay off this credit card).

While we at WK are constantly striving to get to the next level ourselves, here are few things we have learned in our journey thus far:

1.  Avoid the “Magic Camera Syndrome”
When we talk to young hopeful videographers, we often get the question, “what camera should I get?”  While this is a legitimate question, it belongs at the end of the conversation, not the beginning.   You can have a first-rate professional 6K camera and stink as a videographer… or… you can have an iPhone and tell an amazing story in a compelling way. Our rule of thumb is, “Keep using your current camera until the camera (not your lack of knowledge) is hindering your ability to tell your story.  Then, and only then, start looking for a new camera.”

2.  Don’t be Lazy/ flaky
I’m convinced that if you work hard and keep your word you will rise above 80% of the competition.  We are often approached by clients who have had a negative experience with their previous video team.  They say things such as, “I don’t trust my video team.  They’re creative, but they’re just flaky.”  Don’t be that guy/gal.  Work hard on projects.  Do the pre-production before you show up.  Have a shot list.  Really think about the client and their needs.  Know the brand.  Study it.  Show up for meetings on time.  Impress your client by your work ethic as well as your creativity.

3.  Learn as much as you can about business…
This can be a difficult concept for creatives to grasp, but there really is no substitute for good business.  Awesomely creative people who run their businesses poorly will end up working for someone who runs their businesses well. We had to learn the hard way how to read a balance sheet, do cash projections and create an accurate bidding spreadsheet.  If I could have done one thing differently, it would have been to get more business training before starting WK Studios.

4.  Practice, Practice, Learn and then Practice Some More
There are tons of training resources available to video people of all skill levels.  From formal training and film schools to and youtube, there is enough online training to help you make a feature-length film. Take advantage of all of it… Then take your camera out into the real world and film. Study your footage. What looks good? What could you do better?  What effect do different angles have on the viewer? Go out again and apply your findings.  Repeat. Every time you film and study your footage you are getting better.

5.  Be a good storyteller
Video Production is about more than just capturing a pretty shot, it’s about communicating. Learn how to tell good stories.

6.  Charge what you’re worth…
I mean this in both ways:  If you’re brand new and don’t know what you’re doing you can’t expect full studio prices.  If you are experienced and have great equipment don’t try to compete with the kid down the street.  Your experience brings value.  Charge for it.

7.  Do get better equipment
There is no doubt about it, nice equipment will make a huge difference in the image. Once you truly understand why you need it; what you will do with it; and if you can afford it, go get it… just post reviews on youtube for the rest of us.

These are probably not the answers you were hoping for, but I’m convinced there is no shortcut. I’m open to your opinions and comments. Let us know what you think.


A Professional “Crisis Moment” on LinkedIn

My LinkedIn home page is constantly updating me about my friends and colleagues:  people that I know well, and some that I don’t.

I am often amazed by the skills that are added to people’s profiles. I find myself saying, “I know that guy.  He may have a Facebook account, but that doesn’t mean he’s a social networker.   He may understand meta tags, but that doesn’t make him an SEO expert. ”


I was recently faced with this when a well-meaning friend endorsed me for “Graphic Design”.  I found myself hesitating over the button, wondering if I really wanted to add this skill to my profile.  Yes, I took 2 or 3 semesters of Graphic Design in college.  I understand the concepts, I know the software, I could point to a ragtag body of work gathered over the years, and yes, I could design a logo or a poster if needed.  However, I still hesitated… Why?

I hesitated because I’m not a graphic designer and I really don’t want to be. There are a few things that I know really well – video is one of them.

In “It’s Not About the Coffee,”  Howard Behar advises leaders to “Wear One Hat”.  He says that we need to very honest about who we are and who we are not.  As the former President of Starbucks Coffee Co. I think the man knows what he’s talking about.  By trying to be a jack of all trades do we ever become the master of any?  If people are hiring you to do a job, don’t you think it would be better to be the absolute best at what you do rather than dissipating your time and energies over many disciplines?

I know some will make the point of diversifying revenue streams etc. but for the WK crew, we are passionate about video production, it’s tools, it’s a trade and it’s a craft. That’s what we do, that’s what we invest in, and that’s where we want to go.  If we need a graphic designer for anything other than a newsletter, we will hire someone… someone who’s passionate about graphic design.

So, did I add “Graphic Design” to my LinkedIn Profile?  I’m not saying.

Filmmaking Local Business Volunteer

Guatemala Habitat for Humanity and Family Access Network

This is one of the most epic projects we have ever had the privilege of working on: The ten days in Guatemala were made more awesome by the incredible Habitat staff, the first-class team from First Presbyterian Church in Bend, OR and of course, the amazing fun film crew that came with us.  Special thanks to so many people, but especially Jenny Warner, Anne Marie Daggett, Judy and David Osgood, Benjamin Mincho Swenson and Melissa Hassler.

Another great organization we recently made a video for is Family Access Network. They have an incredible mission of helping youth and families living in poverty with youth in local schools to have basic necessities.  Did I mention that we love our jobs?

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Ideas are the new Currency

As creative professionals, we’re constantly trying to figure out what the market is doing? What kind of creative work is reaching people?

Sure there’s the obvious stuff like “that’s a cool camera angle”, or “that’s a great use of that effect”,  but what really catches our eye, (and I believe the eyes of clients and viewers) is a well communicated, original idea… in classical terms:  a good concept.

The de-facto video is: A. Show up. B. Get an interview with one or two people C. Get some really pretty B-roll. D. Edit it to music.

It’s easy, it’s quick, and it doesn’t require a script, a storyboard, a shot list… you get the idea. No concept. And let’s face it, there are a ton of people out there who can capture good interviews and b-roll. Some are worse than us, others are better.

So what can set your work apart from the competition? Yes, you could capture prettier b-roll than they do (sometimes)…. or you could consistently come up with original ways to “Show and not tell”.

I’m convinced that there is a sea of amazing videographers and editors out there, but in this new digital landscape, “Ideas are the new currency.”

Do you think this is true?  Head over to our Facebook page to join the conversation.

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Opportunities and Challenges of the New Video Landscape


The landscape of video production is changing at an alarming rate. The digital revolution rolls on as standards change from HD to 2, 4, 6, and even 8K.  Sub $5,000 cameras (especially DSLRs) allow the kid down the street to take shots that would have required a full crew less than a decade ago. Video sites are flooded with masterpieces.

So how do we find our places in this new digital landscape?

It’s simple really…  The best storytellers will emerge. Those who push their craft, hone their skills, don’t rest on their laurels and don’t let the camera define their style will begin to stand out.  Good business practices;  good work ethics;  Good customer relations:  These are the timeless principles that will always remain.

A good camera is a beginning… a good shot is a building block… a good story will stand out… good storytelling will excel… and good businesses will remain.