Video Marketing

Reach the Right Customers with Targeted Video Distribution

Too many video production companies eagerly sign on the dotted line to produce a 50K video project and then wipe their hands clean after the video is exported. At WK Studios, we understand that a video alone without viewers is a liability and not an asset. Our clients expect ROI from their video projects that they can proudly take back to the C-levels at their companies.

We know that the best video production companies have suggestions and better yet, offer video distribution options for their clients’ videos to ensure that the video reaches not just AN audience, but is targeted to reach the exact audience the client needs. Moving into 2020, there are a number of targeted video distribution channels and the right production company can help you reach the right audience.

Video Distribution Channels

These days, every social media site has its own native video platform. Choosing the correct channel makes a big difference in reaching the right audience. For example, if you want to reach other businesses, sharing video content on LinkedIn can make more sense for certain B2B content. B2C product videos may do better on Facebook or Instagram, depending on what you’re selling and who you’re selling to. The right video production company can assist you in choosing the right video distribution channel for your content.

Social Video Distribution — Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Reddit, & TikTok… there are ample social media platforms to choose from to deliver your video content to the right audience.

Video Streaming Services — Video streaming services have created a wide distribution channel for video content. Find the right video distribution source — from commercial video ads on Hulu and YouTube to getting your documentary streaming on Netflix.

Online Video Distribution — From embedding your video content on your website to including it in email newsletters and blog posts, a robust online distribution strategy is key.

Cable and Network Television — While it may seem like streaming has taken over television, people still watch traditional television. Whether you’re running a local, regional or national advertising campaign, targeting the channels and programs watched by your target audience still attains an enviable reach and drives conversions.

Public Relations — Sometimes getting your video in front of the right audience takes partnering with the right social media influencer or the right online news article. Public relations may help your video gain traction depending on your brand and business goals.

Video Ad Targeting

Social media and paid display advertising make it easy to target the right audience for your video project. Facebook and Instagram allow you to target demographics, behaviors, interests and life events, which makes reaching people who like similar products or services more achievable than traditional advertising. Social media advertising allows you to target a narrow audience with interests and behaviors similar to those who have purchased your products or services in the past. Facebook offers dynamic targeting options including Lookalike Audiences. You create a source audience, which could be based on a website retargeting list, for example. Facebook then analyzes the behavior of the source audience and creates a persona that identifies similar users on its platforms (including Instagram!).

YouTube is now the second-largest search engine in the world, only dwarfed by Google. Targeting an audience on YouTube allows your content to appear in channels and videos where people are talking about things related to your business. Social media advertising offers businesses a great way to target specific audiences and introduce your brand through video advertising.

Meet Customers Where They Want to Connect

The right video production company for your brand knows the ins and outs of video distribution and audience targeting. At WK Studios, we help out clients reach people where they want to be connected with, be it through social media, traditional TV commercials, episodic web content or online streaming services. We won’t just wash our hands clean after the final export of your video. Choose to have us assist in your video distribution strategy and watch as your ROI grows. Finding the right audience makes all the difference in a video distribution strategy.

Brent Dolan

Brent, Director of Operations at WK Studios, currently lives in Bend, Oregon, with his wife Stephanie and two sons Micah and Ezra.

Local Business Uncategorized

“Angry Cat Mob” TV Commercial

We just finished this fun commercial for Sublime Creative Agency and The Marketing Department of Bend Oregon. The goal was to promote ABC Coating Solution’s Ugly Bathroom Contest.

Anne Marie Dagget of The Marketing Department wrote the script. She sent it over to Russell Nute at the local radio station to magically transform it into a jingle. Once we received the jingle director Marshall Burgtorf broke it down into a shot list. We transformed our Studio Bathroom (already an ugly bathroom) into an ugly bathroom that looks like it belongs in a home (thank you, Goodwill).

On the day of shooting, we lit it, and then super PA/ Gaffer/ Grip/… was willing to be a stand (er… sit) in for our talent.

Once we got to Marshall’s house we had 5 kitties. Unfortunately, only 2 decided to cooperate. It became clear that the shot of our “angry cat mob” outside in the front yard was not going to happen. What do we do now? If only one kitty will cooperate then one kitty it is… We changed the headgear of our one kitty multiple times and filmed him over and over again. The other shots went pretty much the way we figured they would. Here’s a little bit of the process we went through in post.

All in all, we think it turned out really well. The client loves it and it effectively communicates their message in a very creative way.

Filmmaking Uncategorized

The Curse of the Lazy Brain

If you are a creative professional, you have an enemy:  a horrible monster that seeks to destroy your potential and limit your results. Many are enslaved by this insidious curse, not even realizing that it has control over them.  These poor souls languish under the weight of mediocrity, never quite understanding why their work doesn’t satisfy.  They long to create something original, epic, amazing, but it continually eludes them.  What’s worse, is that the monster lives inside of all of us, defiling even our best days with it’s subtle whisperings.

This monster is none other than Lazy Brain and here’s how it works.

I’m approached by a client to produce a :30 second spot on how widget A will help save time in the chopping of onions. Not the most exciting project. Hmmmm.  How are we going to show this?

  • Lazy Brain:  “Interview the client talking about how much time you can save in chopping onions and film b-roll of the widget actually chopping onions.  Put the two together with cool music.”

Sounds like a good idea.  It will be fast, easy, cheap…. LAZY.  MEDIOCRE.

Those of us who have identified this enemy have found that our first thoughts are usually the lazy ones. That’s why WK has developed a culture of challenging one another to dig deeper; to bypass the lazy brain. The collaboration continues… maybe we could show two people, one is crying and the other is smiling.  We hold on this for a while and then show that the crying person is cutting onions by hand.  The smiling person puts the onions in the widget BOOM, BAM, BANG. FINISHED:  The widget is so fast that the persons eyes have no chance to tear up from the onion’s odor. We wrap up the spot by showing the widget and the tag line, “Widget A:  Chops onions faster.” (Note:  I think my lazy brain wrote that tag line.)

Which one do you think will be more effective?  Both communicate the message.  Both require a similar investment of time and money.  One is lazy brain and the other more creative.

Unfortunately, the lazy brain is not something we overcome once and are free forever.  For the creative, this is a lifelong battle, one which we sometimes win and sometimes lose.

Have you had any battles with the lazy brain?  How did you conquer?  We would love to hear your story.  Leave it in the comments.