We just finished this fun commercial for Sublime Creative Agency and The Marketing Department of Bend Oregon. The goal was to promote ABC Coating Solution’s Ugly Bathroom Contest.
Anne Marie Dagget of The Marketing Department wrote the script. She sent it over to Russell Nute at the local radio station to magically transform it into a jingle. Once we received the jingle director Marshall Burgtorf broke it down into a shot list. We transformed our Studio Bathroom (already an ugly bathroom) into an ugly bathroom that looks like it belongs in a home (thank you, Goodwill).
On the day of shooting, we lit it, and then super PA/ Gaffer/ Grip/… was willing to be a stand (er… sit) in for our talent.
Once we got to Marshall’s house we had 5 kitties. Unfortunately, only 2 decided to cooperate. It became clear that the shot of our “angry cat mob” outside in the front yard was not going to happen. What do we do now? If only one kitty will cooperate then one kitty it is… We changed the headgear of our one kitty multiple times and filmed him over and over again. The other shots went pretty much the way we figured they would. Here’s a little bit of the process we went through in post.
All in all, we think it turned out really well. The client loves it and it effectively communicates their message in a very creative way.