If you stop your social scrolling to watch an interesting video, you’re certainly not alone. In fact, Social Media Today shows that “82% of all consumer internet traffic will come from online videos by 2022.” And when social sites like Instagram and Facebook started rolling out auto-play features on these videos, it was a game-changer for marketers. Overall, social media video helps your profile stand out through building brand trust, generating leads, and increasing brand awareness.
Why create a social media video?
Before we detail the benefits, let’s talk stats. Social media video is admittedly more time consuming than static imagery to produce, but the impact outweighs any setbacks. In fact, “video[s] on social media get three times the number of inbound links than plain text posts.” What’s more, videos also generate 1,200 percent more shares. This is in part due to the viral and shareable nature of video, as well as its ability to engage an audience.
For those wondering what’s behind the numbers, social media video has some incredible benefits for your brand.
When it comes to building trust, sometimes people need to see something to believe it. Video can help give your consumers more confidence to purchase, but it can also create a long-term relationship with them. Especially if your videos are emotionally relevant.
Social videos are, by nature, very engaging. And this engagement can help to generate leads and connect with your audience. Not to mention the viral and shareable nature of videos, which can lead to more sales and exposure.
Brand awareness is often a massive hurdle that marketers must overcome. With consumers viewing thousands of ads a day, your brand needs to stand out. Social media video increases brand awareness by delivering positive ad recall and helping users understand your brand better. And this awareness brings them one step closer to brand loyalty.
The value of social
Social media campaigns should help your profile stand out, tell your brand story well, and give you the returns you need. Many video partners don’t take into consideration optimizing your ROI and, instead, only focus on the quality of the content. One effective way to get more value in your social content is to plan ahead and minimize the number of film sessions needed. You can do this by creating a shot list for the upcoming month, quarter, or year and working with your video partner to reduce the number of filming sessions to capture them.
Another way to get more mileage out of your video production budget is to combine it with a larger project. For instance, if your company is already investing in a larger scale video project like a branding or explainer video, your production team can add a social campaign to the project for a reduced rate. Especially if you do your homework ahead of time to allow the shots to be captured the same window as the principal project. These shots not only save you time and money but keep your social campaigns consistent with what your followers are seeing in your brand videos.
Let’s get started
Pictures are worth 1,000 words, but videos encapsulate emotion. And there’s no denying that branded social media video makes your profile stand out. If you don’t have access to a video production team driven to provide ROI in addition to quality, feel free to reach out to WK Studios. Even if we’re not the best fit, we’d be happy to help guide you in the right direction. Let’s talk.