Marketing Uncategorized

Take Your Marketing to New Heights with Drone Videography

From panoramic skylines and time-lapsed cityscapes to sweeping views of nature’s grandeur, drone capabilities have literally changed how we see the world around us. And, across industries, businesses are recognizing the value of a bird’s eye view. Done well, drone videography creates an attention-grabbing experience for your target audience.


Why Drone Videography?


Even twenty years ago, aerial video was the domain of Hollywood video producers with sizable budgets. It required renting a plane or helicopter, hiring a licensed pilot, and hoping the weather would cooperate. But drone capabilities have made aerial shots a viable option for businesses and production of every size.


In general, video is the reigning content marketing champion. The average person will watch 100 minutes of video every day in 2021. And according to Social Media Today, “81% of businesses use video in their marketing strategy. This figure is a 63% increase compared to [2019].” With this saturation in the video space, aerial videography is one of the most effective ways to make sure your video content stands out.


Best Industries for Aerial Views


While any business can benefit from a fresh perspective, some industries need the birds-eye view more than others.


Hospitality & Travel


How do you attract travelers to your resort, lodge, beach-side cabana, or hideaway? By immersing them in the experience of your location. With drones, you can capture immersive, breath-taking footage that helps viewers imagine themselves in the center of it all. Tropical getaways can showcase white sand beaches. Drones can follow skiers down the black diamond run in your resort’s commercial. No matter your location, aerial views help you get the most out of your video content. 


Real Estate


The National Association of Realtors reports that 90% of home buyers find their property information online. And one way that real estate companies add value to their listings is through drone videography. Not only does it give potential buyers a birds-eye view of the property, but it also helps showcase the neighborhood and surrounding areas.


Auto Dealers


Shoot a sweeping panorama of your lot and vehicle selection. Get white-knuckle, off-roading action shots of the trucks and SUVs you offer. Or, just show ordinary people doing local things in your vehicles. No matter how you approach auto dealership commercials, drone videography helps put your audience in the driver’s seat. And at WK Studios, we offer subscription packages to tell your dealership’s story (and tell it well).


Precision Drone Videography


But we don’t always need just drones to showcase bigger, broader views. Sometimes, they’re even more useful when it’s time to get up close and personal. Especially in the age of COVID-19. Drone videography lets us get close to the action—without getting in the way—while maintaining social distancing. The experienced team at WK Studios can use in-office and on-site drones to showcase your building, crew, and capabilities.


Contact WK Studios for FAA-Certified Drone Videography


Ready to take your marketing to new heights? Our team has the certifications and creative vision to help you get the most out of aerial video. Give us a call to learn more about using drones to capture your high-quality video content.


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