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Local Business TV Commercial Uncategorized

Why Pay More for Professional Video?

We all know you can get cheap video. From the kid on the corner who is “really into” that video stuff, to the TV station that will produce your commercial for free in exchange for selling air time, to the cookie-cutter production house online, cheap video is not that hard to find.

So the question arises, “Why should I pay more for a professional production company?” Here are a couple of our thoughts:

1.  Experience Matters:
I was once a young film student with a video camera and a laptop out selling my video services to anyone willing to pay me.  These days, I hide those projects from everyone, secretly hoping that the Internet has lost that work forever. While it was pretty good for where I was, I sincerely hope my former clients have upgraded their videos.

2. You may need to access/ modify/ find that footage later.
It costs money to back up projects and keep footage safe and organized for future access.  The fly by night production service may not be there next month, let alone next year.

3.  Video is more than moving pixels, it’s a relationship.
Good video is communication.  A well-planned video will communicate with the words, the music, the set dressing, the wardrobe, the graphics, the talents movement, the camera’s movement, and more.

Moving pixels may be enough to look good, but only a relationship with our clients allows us to really understand and communicate your brand.

4.  Your brand is Important.
This is the big one. Everything you release to the public enhances or denigrates your brand.  Video is especially powerful and should be handled with extra care.  You spend a lot of money on your logo, your website, your copywriting and your print.  Do you really want to come across as the bargain place with the cheesy videos?

Yes, professional video is an investment, but like most investments, you get out of it what you put into it… with interest.

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TV Commercial Uncategorized

The Latest From WK Studios

Kuk chocolate is a chocolate producer from Portland. We had the privilege of producing his Kickstarter video.

Hood River Blueberry- A fun video we did as part of the Whole Food Market, Local Producer Loan Program series.

Brew Dr. Kombucha and Townshend Tea- A fun video we did as part of the Whole Food Market, Local Producer Loan Program series.

Heidi Ho Vegan Cheese- A fun video we did as part of the Whole Food Market, Local Producer Loan Program series.

Ruby Jewel Ice Cream Sandwiches- A fun video we did as part of the Whole Food Market, Local Producer Loan Program series.

Dave Kamperman Photography- a great Central Oregon Photographer we had the privilege of filming.

Always love working on the animation pieces.  Here’s a 30-second TV spot for Bend Webcam.

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Brewery Filmmaking Local Business TV Commercial Uncategorized

Gary Gruner’s Sock Puppets, Aircraft Instruments and Deschutes 25th

I’ve said it before, and I will say it again.  One of the great parts of our job is the amazing amount of variety we experience in the day-to-day.  One day we are literally hanging out of airplanes as they narrowly escape hitting a rocky, mountain ridge, and the next day we are filming sock puppets in our studio. Then on Saturday, we get sent out to film Deschutes Brewery’s 25th-anniversary mountain bike ride and party in the park.

Hope you enjoy checking out our videos as much as we enjoyed making them.

Electronics International wanted a video to highlight one of its high-end airplane instruments.   We needed to show the functionality but also wanted to make it a little more exciting.  We worked together with Michael Roberts to shoot takeoffs, landings, in-flight shots and chase scenes.

Gary Gruner wanted something out of the box, and Anne Marie Daggett of The Marketing Department delivered. Collaborating with a creative from Texas, and a bunch of our amazing friends (Duane and Liz, Kecia Kubota, Anne Marie, and more) we filmed these toys against our studio green screen, composited in After Effects and edited in Premiere Pro CC.  The original music came from Freddie Gateley.

Deschutes Brewery is a landmark in Bend Oregon and the Craft Brewing world.  Established in 1988, they have literally grown from a little pub downtown to a nationwide distributor.  All that growth deserves a little celebrating. WK was there to record their anniversary ride and party in the park.

Another part of Deschutes’ 25th-anniversary celebration was a collaboration between Deschutes Brewery and Great Lakes Brewing Co. We were privileged to make this video highlighting this collaboration brew (Imperial Smoked Porter).