We all know you can get cheap video. From the kid on the corner who is “really into” that video stuff, to the TV station that will produce your commercial for free in exchange for selling air time, to the cookie-cutter production house online, cheap video is not that hard to find.
So the question arises, “Why should I pay more for a professional production company?” Here are a couple of our thoughts:
1. Experience Matters:
I was once a young film student with a video camera and a laptop out selling my video services to anyone willing to pay me. These days, I hide those projects from everyone, secretly hoping that the Internet has lost that work forever. While it was pretty good for where I was, I sincerely hope my former clients have upgraded their videos.
2. You may need to access/ modify/ find that footage later.
It costs money to back up projects and keep footage safe and organized for future access. The fly by night production service may not be there next month, let alone next year.
3. Video is more than moving pixels, it’s a relationship.
Good video is communication. A well-planned video will communicate with the words, the music, the set dressing, the wardrobe, the graphics, the talents movement, the camera’s movement, and more.
Moving pixels may be enough to look good, but only a relationship with our clients allows us to really understand and communicate your brand.
4. Your brand is Important.
This is the big one. Everything you release to the public enhances or denigrates your brand. Video is especially powerful and should be handled with extra care. You spend a lot of money on your logo, your website, your copywriting and your print. Do you really want to come across as the bargain place with the cheesy videos?
Yes, professional video is an investment, but like most investments, you get out of it what you put into it… with interest.